Products
The brands we know, love, trust, carry, and use ourselves.
L'Oréal
Beauty is our DNA. From the very first hair dye L’Oréal produced in 1909 to our innovative Beauty Tech products and services today, our company has been a pure player and leader in the beauty sector worldwide for decades.
Redken
Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.
Pureology
Created in 2001 and built on a commitment to sustainability, Pureology pioneered products with zero sulfates and vegan ingredients. Our goal was to create the best professional products for color-treated hair without sacrificing purity for performance.
Moroccanoil
Moroccanoil co-founder Carmen Tal was miles from home when she first experienced an argan oil hair treatment while traveling. After witnessing the transformation of her hair—from damaged and dry to shiny, smooth, and manageable—she began a quest to share the magic of Moroccanoil Treatment with women across the globe.
